JOSE CUERVO | TIP IT FORWARD

For the third year in a row, Cuervo asked us to create a consumer engagement campaign that would support bar and restaurant staff on one of their busiest
days of the year. Since we couldn’t legally (or practically) get out there and tip every bartender in America, we Venmo’d thousands of people 10 bucks and asked them to Tip It Forward. And since there was no way to force them to tip with the money, we created a spot that would playfully guilt trip them into doing it.

Shots, AdAge, Your Friendly Local News Station

ACD Art: Aimee Brodbeck
CD: Victor Monclus
ECD: David Horowitz
Director: Pete Marquis