IT’S ON US | AUTOCORRECT
Mekanism launched It’s On Us in partnership with the Obama administration with the goal of ending sexual assault on college campuses. With Autocorrect, we used the language of college students to try to change the conversation around sexual assault.
IT’S ON US | THREE DOTS
An oft-cited statistic says that 1 in 5 women are sexually assaulted while on campus. But 1 in 5 men do not commit these crimes. Instead, the vast majority of college sexual assault are attributed to a relatively small population of repeat offenders. These offenders are less likely to act again if confronted by a friend.
“Three Dots” uses a modern symbol of finding the right words, the (…) in a group text, to show a student struggling to confront his friends the night after a party.
I wrote an op-ed for Forbes about the creation of the spot.